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Sustainability

Sustainable Fashion: Beyond the Buzzword

What does sustainable fashion really mean, and how can you make more conscious choices?

Helena Voss

Helena Voss

December 10, 20256 min read
Sustainable Fashion: Beyond the Buzzword

Sustainability in fashion is more than a marketing term — it's a fundamental shift in how we produce and consume clothing.

Understanding the Impact

The fashion industry is responsible for approximately 10% of global carbon emissions. Fast fashion exacerbates this through overproduction and disposable garments.

Making Better Choices

Choose brands that prioritize transparency in their supply chains, use sustainable materials, and pay fair wages. Look for certifications like GOTS, OEKO-TEX, and Fair Trade.

Buy Less, Buy Better

The most sustainable garment is the one already in your wardrobe. Extend the life of your clothes through proper care, repair, and thoughtful purchasing.

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Helena Voss

Helena Voss

Fashion editor and sustainable style advocate

Comments (1)

Rachel
RachelDec 15, 2025

Thank you for this thoughtful piece. We need more honest conversations about sustainability in fashion.