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Style Guide

The Art of Building a Capsule Wardrobe

Discover how to build a timeless wardrobe with fewer, better pieces that work together effortlessly.

Helena Voss

Helena Voss

January 28, 20265 min read
The Art of Building a Capsule Wardrobe

A capsule wardrobe is a curated collection of essential clothing pieces that don't go out of style. By investing in quality basics and versatile pieces, you can create a wardrobe that works for every occasion.

Start with the Essentials

Begin with neutral-toned basics: a crisp white shirt, well-fitted trousers, a quality blazer, and classic denim. These form the foundation upon which you'll build.

Quality Over Quantity

Invest in fewer pieces made from premium materials. A single cashmere sweater will outperform five fast-fashion alternatives in both comfort and longevity.

The 30-Wear Rule

Before purchasing any item, ask yourself: "Will I wear this at least 30 times?" This simple question helps prevent impulse buys and ensures every piece earns its place.

Colour Coordination

Stick to a cohesive colour palette. Neutrals like navy, charcoal, cream, and camel pair beautifully together, making it easy to mix and match.

Remember, a capsule wardrobe is personal. It should reflect your lifestyle, your aesthetic, and the image you want to project to the world.

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Helena Voss

Helena Voss

Fashion editor and sustainable style advocate

Comments (2)

Sarah
SarahJan 30, 2026

This is exactly what I needed! I've been wanting to simplify my wardrobe for months.

Mark
MarkFeb 1, 2026

The 30-wear rule is brilliant. Going to apply this to all my future purchases.